
There’s something ridiculous about two men in suits wearing checkerboard jester hats, but that just might be the point. The cartoon shows how symbols which are meant to create feelings of pride and unity amongst a group can turn into caricatures of themselves. When everyone follows some sort of tradition without questioning it’s purpose, it can create a culture that’s less about shared values and more about being an office gag.
Visible symbols like this in organizational communication are called artifacts, which are the tangible expressions of a company’s identity. These expressions can range from things like branded mugs to slogans. Under the cultural perspective, artifacts serve as reminders of what we stand for but also can become hollow rituals if they lose the connection to the real goals of the organization. The checkerboard hat in the cartoon is a perfect example – it’s a harmless token of unity at first but becomes absurd once it takes on a life of its own. Also, when employees wear the hats without buying into the mission, the hats become an empty gesture.
At my fast food job, I had a manager who made crew members wear store branded baseball caps during the lunch rush. I think the manager wanted to increase team spirit, but the hats were huge and kept falling off our heads. It started out as a fun artifact, but it was impacting the service to the customers. Eventually, the store got rid of the baseball caps. This goes to show that artifacts need to be chosen carefully. It’s one thing to create a new tradition, but another thing to let it run unchecked. Periodically, people need to look at these traditions and ask whether they reflect the values of the group or company that they’re meant to represent. By doing this, these organizations can create a culture that evolves thoughtfully.